Nike Imc Campaign - 4712 Words

Integrated Marketing Communications | By Mark LLanos | Advertising and Public Relations | | Executive Summary Best known for their â€Å"Just do it† branding, Nike was founded in 1955 by an athlete named Phil Knight who ran track for Bill Bowerman. Originally starting as a footwear distributor for a company known today as â€Å"ASICS†, the founders of the company decided to take a different approach to their business. When they launched their Nike line, they realized that having an athlete endorse their shoes would be a great way to reach out to the world. With the assistance of an organization by the name of Wieden amp; Kenny, they developed the â€Å"Evolution† campaign that focused on their commitment to runners and starting what we†¦show more content†¦Below is a list of their 2011 fiscal wholesale and estimated growth for that year. Nike Brand Category | FY 2011 Wholesale Revenue | FY 2011 Growth | Running | $2.8 Billion | +30% | Basketball | $1.9 Billion | +11% | Football (Soccer) | $1.8 Billion | +8% | Men’s Training | $1.7 Billion | +15% | Wome n’s Training | $842 Million | +13% | Action Sports | $470 Million | +18% | Sportswear | $5.1 Billion | +3% | Nike Golf | $623 Million | -4% | Situation Analysis Currently Nike is a household name. They are best known for their â€Å"Just Do It† Brand. They are considered as number one in their market. However in order to get more consumers we must identify their Strengths, Weaknesses, Opportunities amp; Threats. Below is a breakdown of Nike’s SWOT Analysis, Ansoff Product/Market Matrix, and Competitor Matrix, current advertising and sales promotional strategies. Ansoff Product / Market Matrix Competitor Matrix Nike’s IMC Promotional Mix * Product – Nike offers a diverse range of high quality sporting goods along with their collaboration with Apple to produce the innovative Nike+ line. * Price – As an industry leader, Nike’s pricing is based on the basis of a premium segment of target consumers. Their pricing strategy makes use of their integration of pricing since they work with different partners to lower their prices to the masses. * Place – Since Nike shoes are carried by multi-brand stores, as well as Nike stores all acrossShow MoreRelatedNikes Imc Plan5035 Words   |  21 Pages1 NIKE 64th Intake/ DSM 402 / Group assignment for Marketing Communication We declare that this report is 3991 words in length Cordially consolidated by: Leader: Michelle Zheng Pei Yi (S8822344Z) Members: Noorjanah Khatoon Bte Mohd Khan Sarattee (S7930425E) Eugene Nah (S7925122D) Nike Huang PeiLing (S8827406G) 1|Page 2 NIKE Content Page 1.1 Nature of Business†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... Page 3 1.2 Nike Origin and Background†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... Page 3 1.3 Nike Popularity†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreThe Roles of Marketing and Public Relations in Modern Organizations1808 Words   |  7 Pagesmarketing in a relational, counselling and policy-making role. With the birth of Integrated Marketing Communications (IMC) or Integrated Communications (IC), the lines between marketing and public relations are becoming increasingly blurred, making it diff icult to differentiate between the two functions. This essay aims to examine the two roles in the light of the emergent phenomenon of IMC to determine their individuality as well as their interdependence on each other for the best possible outcomes. Read MoreThe Analysis of Marketing Communications Campaign with the Case of Nike Football Shoes2352 Words   |  10 Pagescommunications campaign is a important problem to be considered by managers. In this essay, I will first analyse theorise of marketing communications and explain the elements of marketing communications process. After analysing the theories, I will set a model about the marketing communications campaign in sport industry. The model includes five parts: Align with marketing objective, consider the target market, set promotional objectives and develop promotional mix. Finally, I will take Nike as a caseRead MoreThe Importance Of Setting Sales Or Communication Objectives For An Imc Campaign2081 Words   |  9 PagesSetting Objectives 1.0 Introduction Setting sales or communication objectives for an IMC campaign is beneficial to practitioners for ensuring focus and coordination, guiding decision-making, and evaluation (Belch, Belch, Kerr Powell, 2014, p.225 - 226). 2.0 IMC Topic/Issue It cannot be denied that the objective of advertising to specific target audience group has significant benefits for increasing market share and sales in organisation’s category (NIVEA MEN). Organisations are shifting to a newRead MoreIntegrated Marketing Communications4706 Words   |  19 PagesShows examples of communication noise that affects television. Question for Students: Can you think of additional examples of noise in advertising or marketing communications? Integrated Marketing Communications Integrated marketing communications (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program, which maximizes the impact on consumers and other end users at a minimal cost. This integration affects all ofRead MoreBehavior And The Perception Of The Shoe Industry1554 Words   |  7 PagesMost of the answers across all of the conducted interviews tended to be very consistent in regards to habits and the perception of the shoe industry as a whole. The interviews indicated that either Nike or Adidas tended to be the brand of choice due to perceived quality and most subjective measures such as styling and comfort. As far as where interviewees were most likely to purchase their shoes, sporting goods stores such as Sports Authority and Modell’s (both in-person and online purchases) orRead MoreNike : A Long History Of Nike1952 Words   |  8 PagesNike is one of th e well known company in USA and around the world. Nike has a long history of standing by the side of the endorsers whenever they are in trouble. Endorsers are the reasons how the companies earn money so it is one of the biggest and strongest reasons why they stand by their side until they can afford it. Nike has always supported its endorser but it has never gone to the depth of the problem and given a second thought. The history shows that Nike is a large company and does notRead MoreBranding : A Brand And Brand Purse You Wanted So Badly893 Words   |  4 PagesBranding is defined as â€Å"the process The process involved in creating a unique name and image for a product in the consumers mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers† (business dictionary, 2016). Nike, Adidas, Starbuck and Apple are some of the largest brand s in the world. Each started from a simple idea and over time transformed in the colossal brandsRead MoreThe Global Fitness And Athletic Clothing Stores1637 Words   |  7 Pages– Customers Lululemon Athletica is a B2C business, hence highlighting the need for the company to market to customers (Lululemon Athletica, Inc. - Annual Report, 2016). Competition Are those who sell similar products in the market, such as Nike, Adidas and Under Armour who have a higher market share in US. In order for a company to gain a superior position in the market, the company needs to analyse their competitors’ products, prices and strategies and offer better benefits or products toRead MoreAn Analysis of Imc Contact Audience Tools2678 Words   |  11 PagesAN ANALYSIS OF IMC AUDIENCE CONTACT TOOLS By GL Morgan Topic: An Analysis of IMC Audience Contact Tools Marketing Communications Name of the tutor Institution Date (2130 words ) Tables of Contents I. Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.1 II. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 III. IMC Audience Contact Tool†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 A. Broadcast media†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 B. Print Media†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 C. Public Relations And Publicity†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4

Fashion in the 1920s Essay - 472 Words

Fashion in the 1920s The Roaring Twenties brought many fads and fashion rages. During the 1920s, Americans were given the honor of being called the best- dressed. Several things contributed to this honor: Affordable pricing, mass production clothing, the birth of the flapper girl, and rise of fashionable movie stars that Americans wanted to imitate. The style and cut of womens clothing during the 1920s changed drastically. Waistlines dropped dramatically while hemlines rose scandalously. Turned-down hose were no longer black, but beige. Rouged knees, bobbed hair, and figureless figures characterized the radical flappers. These women violated many of the rules dictating appropriate clothing and behavior for women. The†¦show more content†¦The flapper girl trend peaked in 1926, leaving materials such as silk, chiffons, georgettes, crepes, and voiles in high demand. Beads, sequins, and feathers also adorned the fashionable dresses. Coco Chanel, a role model for the flapper, provided many styles, including the popular single strand of pearls. Corsets were no longer popular, but instead the sexless figure was favored. Scarfs were often draped over the shoulders if one could not afford a dead fox neck piece. However, the one thing that distinguished the flapper from anyone else was the bobbed haircut. Although, efforts were m ade to revive long hair, the bob remained stylish. The fashionable flapper remained throughout the 20s, until the craze faded away with the oncoming 30s. The fads and rages of the flappers left an impression on Americans for years to come. These radical women, who were considered immoral and distasteful, remain symbolic of the famous Roaring 20s. The flapper fashion was borrowed by many of the women who lived in the 1920s. But as it is with every fashion craze, there are many different examples. The pictures that follow show some of the other clothing items that were characteristic of the 1920s. This beautiful velvet dress and jacket would have been worn for an evening on the town, as would this satin hat. The purple velvet dress below also is representative of the period. These photos are courtesy of the museumShow MoreRelatedFashion in the 1920s1245 Words   |  5 PagesWomen’s Fashion in the 1920’s Fashion became a large influence on women in the 1920’s. This allowed women to become independent and free from the society. Many designers such as, Coco Chanel, Jeanne Lanvin and Salvatore Ferragamo have made an enormous impact on the evolution of women’s clothing. Styles of clothing have changed overtime, especially during the 1920’s era. During this time, hemlines became shorter, clothing was more revealing, women dressed freely and the sophistication and eleganceRead More1920 s Women s Fashion1868 Words   |  8 PagesProfessor Greer Golda 23 April 2017 1920’s Women’s Fashion: Research Paper â€Å"In any era, fashion is a reflection of the time and what is going on in the culture politically, socially and economically.†1 The 1920’s witnessed a variety of dramatic changes for women; these changes, such as shorter dresses and stronger attitudes occurred primarily after World War I in spite of the prolonged development of women s’ rights through 1914 and 1920. With their new hair, fashion styles, and attitudes, women hadRead MoreThe Role Of Fashion During The 1920 S974 Words   |  4 PagesThe 1920’s was a time of great change.   (Some changes that happened during 1920s were the nation s wealth doubled, more americans lived in the cities, advancements in technology, and women being able to vote.) One big change that occurred during the 1920’s social shift was the fashion industry. Fashion is something that reflects the beliefs and social standards of that time. This industry, along with others, had an immense boom during the 1920s. Th e evolution of fashion during this decade is describedRead More1920s Fashion - Research Paper1069 Words   |  5 PagesThe 1920’s fashion was a period of liberation, change, and even more importantly a movement towards the modern era. Fashion in the 1920’s varied throughout the decade but one could see the noticeable change from the previous fashion statements and eras. At the start of the decade, women began emancipating themselves from the constricting fashions by wearing more comfortable apparel. As women gained more rights and World War I forced them to become more independent, flappers came to be, mass-producedRead MoreLifestyles of the Rich and Famous in the Roaring Twenties Essay1015 Words   |  5 PagesLifestyles of the Rich and Famous in the Roaring 20’s The Roaring Twenties†, The Era of Wonderful Nonsense, The Decade of the Dollar , The Period of the Psyche, Dry Decade and the age of Alcohol and Al Capone†, these slogans are all ways to describe the 1920’s in just a few words. (The 1920s: Lifestyles and Social Trends: Overview) The 1920’s were a decade of parties, money, and extravagant lifestyles. The decade portrayed the American Dream of women, money, alcohol, music, and partyingRead More1920s Fashion Essay1036 Words   |  5 Pages1920s Fashion In the 1920s, fashion trends were the shorter low-waisted dresses and revealing styles worn by flappers. With their short-bobbed hairstyles and cloche hats, down to scarves and stocking with bold. The 1920s fashion strikes the design era for fashion by having change in the women’s fashion. The fashion changed and characterized the women in the 1920s, as they called it the roaring twenties the women started gaining their free rights and independence. Fashion for women had a positiveRead MoreIntroduction Of Bespoke Tailoring : Exhibition Review998 Words   |  4 PagesExhibition Review The 1920’s is known world over for its glamour, glitz and fashion. Flapper dresses were in their height of style which accompanied the new-found jazz music of the era, this was very evident in the city of London at the time. To celebrate this exciting era the Fashion and Textiles Museum has an exhibition called ‘1920s JAZZ AGE Fashion Textiles’ (Fashion Textiles Museum (2016) Available at: http://www.ftmlondon.org/ftm-exhibitions/1920s-jazz-age-fashion-photographs/ (25/10/2016)Read MoreFashion Trends Shaped by Economic Issues Essay984 Words   |  4 PagesThe 1920’s, also called the roaring 20’s, was a time of change. During this time period the fashion for both men and women was changing immensely. The aftermath of WWI caused America to enter a vigorous era. As a result of the role of women during the war, many customs and morals were changing. The Stock Market started booming, many new dances and music came about, and women got the right to vote and enter the workforce. There was an uprise in almost every activity, and fashion was definitelyRead MoreThis essay, 1920s vs 1960s, writen in AABB format, deals with the comparison of; general statistics, fashion styles of bot h men women, music, controversial issues.1502 Words   |  7 Pages1920s vs. 1960s Over the past century, people living in the United States have experienced many changes. As the times change, so do the people. In the 1920s, people acted differently then compared to the people in the 1960s. Yet, they both have one thing in common; they shaped our history. In the 1920s, about 106,521,537 people inhabited the United States. It was a rough period in our history, with about 2,132,000 people unemployed and murder, swindles, and racketeering as the most popularRead MoreWomen s Roles During The Great Depression1413 Words   |  6 PagesTo what extent did white women’s social roles change from the 1920s to the Great Depression when employment and income decreased nationwide? A. Plan of Investigation The Great Depression devastated the United States, and remains the worst depression ever experienced by the nation. During the â€Å"Roaring Twenties† when the economy was thriving in the United States, women took the opportunity to improve their social statuses through enlightenment, but as this period came to an end women’s social roles

Does privacy actually exist online Free Essays

Google is set to make a major change to their Terms of Service that will allow the company to use the user name and profile pictures of its Google Plus account members in reviews, advertising, and â€Å"other commercial contexts. † This, coupled with Facebooks recent announcement that they are removing a setting that previously allowed users to be undiscoverable through their Graph Search, raises the question†¦ oes privacy actually exist online? In the case of Google, the company says it plans to only share user names and profile hotos in conjunction with content users have chosen to help curate. For example, they may use the +1 you gave your favorite local bakery in an ad that the bakery runs through Google, or your rating of an album on your favorite band’s Google Play page may she shared with those in your Google Plus circles. We will write a custom essay sample on Does privacy actually exist online or any similar topic only for you Order Now Although users will be able to opt out and control whether their image and name appear in ads via the Shared Endorsements setting, this is a major change for the platform that puts it more closely in line with Facebooks much scrutinized privacy policies. It’s also a move that s likely to perturb users who flocked to Google from Facebook because of privacy concerns and raises the question of what Google may be planning for the future. Not to be outdone, Facebooks announcement that everyone will be searchable after the removal of an old privacy setting is raising many eyebrows†and rightfully so. â€Å"We’re removing the setting because it isn’t as useful as it was before,† read an announcement from Facebook when I recently logged in to my personal account. So, naturally, choosing to remove the setting altogether is better than attempting to mprove this tool which would enable account holders to control who can view their profiles? Apparently so. Both companies seem to be using the argument that users are in control of what they share, and therefore are presenting an implied endorsement of sorts that they believe they have the rights to use for monetary or promotional gain. While it is true that status updates about a restaurant you like, a snapshot at an event you went to, or what you’re listening to, watching, or reading are put there by the users themselves, shouldn’t it also hold true that the information we hare about ourselves should still remain our information? Although there are laws, both state and federal, currently in place that are supposed to safeguard internet users, these controls are not assurance that we are sheltered from companies using our personal information in ways we did not intend. Frequently these laws, and most frequently the privacy policies of internet companies, put an increasing amount of control in the hands of internet users, who unfortunately, often have inadequate training in and knowledge of the digital landscape. This puts teens, the elderly, and other marginal web users at risk, as they are uninformed and uneducated to make the appropriate choices needed to protect their personal information on the internet. Even for more advanced internet users such as myself, it often difficult to understand my online privacy rights†not to mention that internet companies are not always transparent. As social media becomes more, well, social, companies like Google and Facebook should be taking the needed steps to make their privacy measures easier to comprehend and user friendly. In the example of Facebooks most recent privacy privacy shortcuts. † Okay, sure, but how? With the ambiguous nature of online privacy now and the Jargon of its top providers, digital literacy is an increasing must. Who should be responsible though? Should the command be placed on internet companies? Should it be left to the online user? Without a precise solution, the future of online privacy is clouded and the sole fix for the time being is to stay enlightened and precautious†otherwise your semi-private musings may turn up in a not-so- private place. How to cite Does privacy actually exist online, Papers

Labor Management for Social and Self-Esteem Need- myassignmenthelp

Question: Write about theLabor Management for Social and Self-Esteem Need. Answer: Introduction Firms that ignore motivation of the workforce have ultimately paid the price. The companies that ensure effectiveness in the organization by adopting motivations programs have paid off handsomely. Workers with different levels of the motivation and similar abilities would not necessarily produce the same outputs (Bratton and Gold 2012). Demotivated employees hinder the achievement of the goals. Thus, the leaders should ensure all the staffs are motivated to meet the organizational goals. The job of the leaders in the workplace is to get work done through the workforce. To achieve that, the managers should motivate the employees. Motivations theory and practice are different and putting them into practice fails the management. Human nature can be very complex, yet elementary. Achievement of the effective leadership and management through effective motivation of the employees is vital (Gagn 2014). Motivations can be extrinsic or intrinsic. Extrinsic motivation comes from outside forces including the rewards, money and individuals close to us. Extrinsic motivation has a strong effect on the workers, but it will not last long. Intrinsic motivation includes the personal morals, happiness, eagerness to learn, social and self-esteem needs. Monetary motivation comprises commission, fame, money, incentives, bonuses and recognition (Schunk and Zimmerman 2012). Non-financial motivators include a sense of achievement, responsibility, pride, challenge, belief and impressive job (Miner 2015). The most significant importance of the motivation is the increased productivity. Therefore, this essay will look into great details the consequences organizations face when they decide to motivate or not to motivate its workforce. Numerous motivation theories have been put forth including Expectancy theory which focuses on which particular behaviors to perform and the effort to apply. For the NUMMI (New United Motor Manufacturing, Inc. (NUMMI pronounce new me), Company to increase P to O expectancies, the employee gets bonuses and reward depending on the safety, quality and production improvement (Adler and Cole 1995). Additionally, the company believes that employees performance is directly proportional to the rewards he or she gets. Building on the same point, company encourages the job rotation for the new hires irrespective of the academic or experience from the previous company. Consequently, the company can develop and match the employee's competencies, thereby increasing E to P expectancies. Henceforth, organizations should emphasize on the motivation, but this is not the case. It is because some companies neither have resources nor time to do so or they choose to ignore it deliberately. According to the Maslows, employees have to satisfy the needs from the bottoms to the top one. Maslow gave the hierarchy of human needs based on growth and deficiency needs (Bratton and Gold 2012). In the case of the NUMMI, it is the responsibilities of the leaders to understand employees requirements in the social and private life but not just their attitude towards work (OHNO 2014). There is no timeframe in the Maslow theory for the satisfaction of the lower and occurrence of higher level needs. There are numerous ways in which employee seeks the comfort, for instance, the esteem needs. It is because people have different motivation factors within the same level of the Maslow hierarchy (Miner 2015). At the NUMMI, there is no external documentation such as physician note. Additionally, the system in place does not question the employee absence (Klier and Rubenstein 2010). Most importantly, management makes an effort to help its employees with the personal problems that may cause att endances issues which comprise the basic needs. McClelland reasons that motivation comes from life experiences and development of wants through the life including needs for affiliation, achievement and power (Bratton and Gold 2012). The theory states that people with strong affiliation have a high desire to assume personal duties for performing work; likely to set challenging goals and a strong desire for performance feedback. A person with affiliation tend to have little position power, tries to avoid conflict and confrontation, and so a high need to work through interpersonal relationship (Miner 2015). To ensure proper relation at NUMMI, manager ensures there is a sense of equity and makes sure voluntarily workers wear the same uniforms, and also eat at the same cafeteria. Successful organizations such as Facebook, Mark Zuckerberg ensures that there is open office operation to promote social cohesion. Managers of NUMMI ensure there is open office environment where an employee sits behind a walled-in office. Finally, Toyota advic e Gary to manage as if he had no power; without command and control The acquired need theory is beneficial for the managers in the NUMMI. The company was able to pick due to the higher achievement through the prospect of achieving satisfaction but not the monetary value. Thus, NUMMI management can assign work and responsibilities, and design compensation structure. The theory is used to determine the best employee-job fit. For instance, the managers of the NUMMI with strong affiliation will work effectively in the client relationship management as a conflict mediator (LIKER and CONVIS 2012). As in the NUMMI, the concept of the power is useful since it can help in the decision-making management concerning the promotion of the personnel (Miner 2015). Hence, the idea of the power and needs should be primary in the staff consideration in the company alongside persons who plan on pursuing a successful career. Equity theory argues about situations when persons compare the result-input ration of their work to that of the other individuals. The theory is essential when predicting the turnover and absence behaviors, in conjunction with foreseeing the productivity of the employee (Bratton and Gold 2012). The people to whom individuals can compare themselves may belong to the outside or inside the firm. Equity theory suggests that the rewards systems affect the levels of the motivation. Monetary values do not have a significant effect on the motivation. Positive feedback and job satisfaction contribute hugely to the employee motivation. According to the job enrichment theory, five dimensions will motivate employees to work efficiently. The features include skill variety, task identity, task significance, autonomy and feedback from the job itself (Miner 2015). Job rotation is a management approach where the workers shift between two or more jobs at a regular interval to expose them to all the aspect of the organization activities. Employees of the NUMMI decide the working conditions, job allocation and layouts, and vocational training. For that reason, there is an elimination of the expert job classification (Adler 1995). The importance of the job rotation is to test the employees competencies and skills to place him or her at the suitable position. Lots of money, resources and time are essentials when training workers for a certain job, and when he leaves, there is a null return on the investment (Miner 2015). Employees with lower performance do their task better when money act as an incentive. As the hierarchy of the organization increases, employees will not exit the company because of the money, but when they find their job uninteresting. Job enrichment is one of the ways that keeps the monotony of the work at bay. It is one of the methods that keep the jobs more enjoyable, satisfying and challenging for the employees (Gagn 2014). Managers will combine the new tasks and various existing tasks into a large volume of work. The employees scope and responsibilities increase when the managers assign work to an employee. Similarly, expanding the functions relieves the unnecessary burden from the senior management. Job enrichment opens the feedback channels of the workers since the employee's appraisal depends on their performance. An unmotivated employee means there is some dissatisfaction in her or his relationship to the environment (Miner 2015). Currently, workers are happy to find the balance in the family life and work. As the rate of job dissatisfaction to employee increases, it will result in the adverse effects to the organization performance. Turnovers will affect the financial status and performance of the organization. Both direct and indirect cost consist turnover. Indirect costs comprise the reduced productivity of low motivated workers, overtime expenses and increased workloads. In another hand, direct costs include recruitment, selection and training of the new employees. Top management of the NUMMI, act as a motivator to lighten their employees passions and purpose in the achieving the goals of an organization. Additionally, NUMMI creates a positive working environment in the firm. The company increases the employee motivation by ensuring free working atmosphere; there are no time clocks (Fanta zy, Kumar and Kumar 2011). Employees turnovers can decrease the profitability and productivity of an organization. Employees should feel their work is beneficial and meaningful to their organization. Employees compensation means all the work-related rewards or pays that go to the workers. It comprises all the indirect payment such as employers-paid vacations and insurance, and direct financial payments (Latham 2012). At present, employers are looking for the jobs that provide the compensation and incentives benefits. Hence, the rise in the job dissatisfactions is due to the small employee compensation. To reduce the job dissatisfaction, Gary ensures there is bonus offered to each employee according to their performance. Also, managers provide basic need of each worker so as work output to be better (Fantazy, Kumar and Kumar 2011). For the organization to change the employee performance, they need to introduce the strategic compensation program. Programs include the bonus and gain-sharing, long-term incentives, benefits plans relating to the health and welfare issues of the employees and finally non-cash rewards incentives (Latham 2012). Similarly, the firms can increase employee motivation when it offers standardized benefit packages such as investment and retirement plans, health and life insurance, leave and vacation policies. Also, the responsibility at NUMMI provides that company appreciates what employee does for the enterprise. For instance, a team of the mechanics does installations of the seats in case there is the breakdown of the robot which is responsible for the facility. Moreover, an installation of an Andon system gives every worker in the line rights and responsibilities to shut down equipment in case of the technical hitches (Turner 2011). NUMMI can determine the needs of employees and try to create programs such as fitness memberships. The programs will assist the company to build messages of the organization values and culture. Development and training program is useful in the workplace in improving the performance. Employees can grow in the current position which encourages employees retention and builds loyalty (De Dreu and Gelfand 2008). Gary promotes and emphasizes the management philosophy of the human relations, shared responsibility and empowerment of its workforce. Similarly, there is an attitude of the mutual trust which forms the basis of the work relationships. There are two methods of employee training: on-the-job and off-job training. On-the-job training is adequate most for the vocational work. Standard working situation includes coaching, demonstration and projects. Additionally, it is best methods as involves planning, organizing and conducting at the workplace (Hislop 2013). On-job is important in broadening employee skills and developing proficiency, and increasing productivity. An organization that provides on-the-job training program will have high productivity, morale and professionalism. Off-the job training, the workers are not productive when training is taking place since it takes place away from the regular working hours (Latham 2012). The off-the job training can be in the form of sponsored courses in computer-based training or revision courses. The main advantages are that workers can concentrate on the training since it happens away from the way. Thus, off-the-job is the most effective method for training ideas and concept . Moreover, firms will acquire benefits from developing and training its workforce which consist reduced employee turnover, increase in efficiency which results to decreased need for supervision, growth in productivity and financial gains (Schunk and Zimmerman 2012). NUMMI makes sure each employee acquire appropriate skills in all departments irrespective of the job classification. Conclusion Apparently, the organization should inspire all the staff members through reward plan, enjoyable working place and training. NUMMI should enhance their employees productivity through motivational techniques. Consequently, general motors will be able to expand both locally and internationally markets in their business operational. Enjoyable place of work is the best hub for the workers to achieve their target and ambitions. Employees dissatisfaction typically comes from the lack of rewards plan. The rewards plans include monetary and non-monetary rewards. Non-monetary rewards consist of the physical conditions warranties, holidays and withdrawal schemes. Similarly, an introduction of learning programs at NUMMI will inspire workers to continue to progress in their duties, which in turns help the employee will keep the current job and enhance faithfulness. Finally, it helps new hires to look and recognize for the profession chances. References Adler, P. (1995). 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