E-Commerce and Marketing BP Global

Question: Demonstrate how BP Global can use the digital communications mix to promote its fuel cards. Demonstrate how social media platforms can be used by BP Global to maintain strong relationships with its card members. Answer: Introduction With technological advancement, E-Commerce became an effective marketing approach for promoting business among the target customers. The E-Commerce process refers to the strategies of promoting the business over internet. Besides getting new clients, this process also helps the companies to retain their existing customers. Effective marketing strategies are most essential for all organizations to sustain in the recent competitive market. BP Global is one among the major oil and gas companies in the world (Alexis, 1999). The organization must have to take appropriate marketing strategies that help the company to boost their sales. E-Commerce marketing strategy helps the petroleum company BP Global to improve their sales that lead to improve their productivity. E-Commerce marketing strategy also helps the organization to improve their brand identity and increase market share (Kotler, 2008). This research paper discusses the role of internet marketing approach to target their potential customers. In addition to this, the research paper also identifies the eight factors of the business model that help them to promote their brands in the global market. Internet Market Segmentation: A Marketing Approach To promote their business among their target customers, the E-commerce marketing strategy is a useful marketing strategy for BP Global. E-commerce marketing strategy is an effective way to promote the business among the target customers on the online platform. It also helps to increase brand identity. Promotion of the business among the target customers helps the organizations to attract more customers to the company (Clark, 1998). Market Segment means dividing the market as per the demands of the customers that help the organizations to take suitable marketing strategy for promoting their business among their target clients. BP Global Company has to promote their business in suitable marketing channel to attract more customers to their organization. ROI is a helpful tool for the company BP Global as it helps the company to choose the suitable marketing channel to promote their business. ROI or return on investment helps the company to analysis the outcome of their investment in a pa rticular marketing medium. To sustain in the modern day competitive world, BP Global oil and Gas Company has to choose the internet market segmentation process to promote their business among their target customers. Offering their products through online platform help them to increase their brand image in the oil and gas industries. In addition to this, the company can offer the online purchase facilities for the oil and gas products to their end users to increase their sales. Internet market segmentation facilities also help them to promote their products in the international oil and gas market segment that may boost their annual revenues. In the age of World Wide Web, the customers of the oil and gas products can easily compare the products price of the company BP Global to other company. In this scenario, offering oil and gas products within reasonable price through online platform helps the organization BP Global to attract the target clients to their company to make their purchase. In addition to this, th e company BP Global may also provide a comparison price chart of their products price to others organizations to improve the customer experiences as it help their clients to choose the more relevant one. In these ways the internet market segmentation helps the organization BP Global to attract their target clients to their organization that helps them to boost their sales and also it helps them to increase their profit earned. Promotional Strategy of BP Global Promoting the business in the proper marketing channels helps the organizations to increase their brand identity among their target customers. Increase in the brand identity help the organization to attract more customers to their company. To promote their business in the oil and gas industries, the organization has to adopt suitable business model. Elements of Business Model To improve the performance of the organizations, adaptation of the below eight elements of the business model is very essential. Value Proposition Values proposition means the benefits that the customers gets from their purchase deal. According to this strategy, the company summarizes the reasons why the customers should make their purchase from their company rather than other companies (Kotler and Armstrong, 2007). It helps the customers to choose the reasonable organizations to make their purchases. This is also a form of promotional strategies of the company to issue value proposition statement to attract their target customers. Value Preposition statement of the company BP Global helps them to attract more customers to their company that may boost their sales. Revenue Model It is the most essential component of the business model. This model helps to generate revenues from the business. To focus on the target customers of the organization, the organizations should have proper revenue model (Laudon and Traver, 2012). Proper revenue model help to create plans for fund development and identify proper marketing strategy. To take suitable strategy for fund development and promoting their business, the company BP Global should have proper revenue model. Market Opportunity Market opportunity indicates the scope of the organization BP Global to enhance their business in all over the world (Malhotra, 2013). To boost their sales, the company has to identify their business opportunities in the market. Promoting the business in proper marketing channel, offering various petroleum products within reasonable costs are the two major market opportunities for the company that leads to increase the sales of the company. Competitive Environment BP Global Company is a worldwide oil and gas production company that supplies petroleum, natural gas, and petrochemical. Many other oil and gas companies also offer same products like BP Global Company. To sustain in the competitive environment of the global oil and gas industries, the company has to take suitable marketing strategy (Rajput, 2009). BP Global Company has to take suitable strategies that help them to promote their business among their target customers and helps to boost their sales. In addition to this, to sustain in the competitive market, the company has to follow proper price hierarchy that helps to attract more customers to the company. Competitive market condition is also necessary in the sense that it leads to improve the performance of the companies to retain their existing customers along with attracting new customers to their company. Competitive Advantage To improve their performance in the competitive market condition, the companies have to take suitable marketing strategies that lead to provide various business advantages to the company over its rival companies. Offering reasonable prices for the products is also a way to get competitive advantages in the market (Cherington, 1998). Proper promotional strategy also helps the organizations to get competitive advantages in the market. To get competitive advantages in the market, the companies have to promote their business in the suitable marketing channel such that they can be able to attract more customers to their company (Schwerpunktausgabe E-Commerce/M-Commerce/T-Commerce, 2013). Competitive advantages help the company BP Global to boost their sales by attracting more customers to their company. Increase in the number of customers lead to improve the profit margin of the company. Market Strategy Proper marketing strategy helps the organizations to promote their business among the target customers. In the modern day scenario, promotion of the business through various online marketing platforms helps the organization to promote their business to their target customers. Online marketing also helps to increase brand image of the company (Hugstad, 2007). Improvement in the brand image of the company leads to attract more customers to the company BP Global. The company may also use the social media platform to promote their business. Market segmentation is also an important factor of the marketing process that helps the company to identify their target clients (Westland and Clark, 2012). Through various marketing channels, the companies should promote their various products and other special offerings to attract more customers to the company. Organizational Development To improve the performance of the company, proper organizational structure is also very essential. In organizational development model, all the departments of the organization should work as a team and support each other to perform better. The proper organizational structure also means who has the power to take decisions. For improving the productivity of the company, all the employees of the company have to be ethical to the company and try to perform better to improve the productivity of the company (Goldstein and O'Connor, 2012). The managers of the organizations also have an important role in improving the productivity of the company. The Managers of BP Global have to motivate their employees to their work that help the company to enhance their performance. Therefore, proper organizational structure is also very essential to enhance the performance of the company BP Global. Management Team The management team of any organizations plays a vital role to improve the performance of the company. The Managers of the company should communicate with all their employees effectively and take necessary steps to motivate the employees to their work (Dholakia, 2014). The operational managers also play an important role in supply chain management processes. The marketing managers also need to take initiatives to promote their business in effective marketing medium to attract target customers to the company. For promoting the business in the suitable marketing media, the managers should choose the appropriate marketing media by considering ROI analysis on the marketing media. Conclusion This research paper illustrates the marketing strategies of the company BP Global. In the modern era, E-Commerce marketing strategy helps the company to attract their target customers to their company. To gain advantages of the online marketing procedures, the company has to identify proper marketing medium to promote their business (Chaffey, 2012). In addition to this, to improve their performance, the company should properly follow the business model. This research paper also illustrates the eight factors of the business model that helps the organization to boost their sales and profit earned. One of the major factors of the business model is Values proposition. The company can promote their business among their target customers by issuing the value proposition statement. To improve the performance of the company, the company has to follow proper organizational model. The management team of the company also has the responsibility to improve the productivity of the company. This res earch paper also concludes that to sustain in the competitive business environment of the petroleum industry, the company BP Global has to utilize their opportunities properly. References Alexis, M. (1999). Marketing Laws and Marketing Strategy.Journal of Marketing, 26(4), p.67. Chaffey, D. (2012).E-business and e-commerce management. Harlow, England: FT Prentice Hall. Cherington, P. (1998). Marketing Marketing.Journal of Marketing, 1(3), p.223. Clark, L. (1998). Marketing Courses and Marketing Research.Journal of Marketing, 12(4), p.488. Dholakia, N. (2014). 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